Partner Stories
Kelam Africa
Kelam Africa is a fashion house based in Juba, South Sudan, known for its vibrant designs that celebrate South Sudanese craftsmanship. Their collections feature contemporary pieces with traditional African aesthetics.
Sandstorm Kenya
Sandstorm began by making safari tents, but it wasn’t long before leftover canvas was turned into rugged bags, which quickly became the heart of the business. Today, their tightly-knit team in Nairobi continues to produce each bag in small batches, with every piece carefully assembled by a single sewer from start to finish.
IKOJN
Ikojn, a Kenyan fashion brand, creates bold womenswear with color and comfort. Started by Cris Njoki with Ksh 200, it’s now a multimillion-shilling name with stores at Westgate, Greenhouse, and Imara Mall. “Ikojn” (Njoki backward, pronounced “ICON”) reflects its identity. After an overseas setback, Cris brought production home, boosting quality and local jobs. Ikojn is confidence and African excellence. Be your own icon.
Wear Ghana
WEAR Ghana, co-founded in 2013 by university roommates Awura Abena Agyeman and Angorkor Nai-Kwade, blends fashion, freedom, and community. Leaving banking and telecom jobs, they built a brand for The New African—bold and authentic. With a decade of expertise, WEAR Ghana shines with vibrant prints and designs like the GIGI collection. Now, a team of young creatives aims for global recognition.
Sonia Mugabo
Sonia Mugabo, a survivor of the 1994 Rwandan genocide, turned her love for fashion into a thriving brand. Born in Kigali, she studied arts and launched her namesake label in 2013. Over a decade, she’s employed local artisans to craft versatile, elegant “Made in Rwanda” clothing with premium fabrics. A pioneer, Sonia showcases Rwanda’s craftsmanship globally, her journey a testament to resilience and empowerment.
Horseman Shoes
Horseman Shoes, a Ghanaian brand, handcrafts quality footwear while empowering youth and women from underserved backgrounds. They offer men’s dress shoes, ladies’ flats, sandals, school sandals, and safety boots, reflecting status and identity. The brand supports artisans’ skills and dreams, aiming to connect African craftsmanship with global aspirations.
Woodin
A trailblazer in African fashion, known for vibrant, contemporary fabrics that celebrate the spirit of the continent. Africa’s first retail brand offering African-inspired print, it blends traditional patterns with modern design, creating textiles and ready-to-wear pieces that are bold, expressive, and uniquely African.
GTP
(Ghana Textiles Printing) was inaugurated by Dr. Kwame Nkrumah, Ghana’s first president, as a symbol of post-independence pride and industrial empowerment.
Founded in 1966, GTP has grown into one of Africa’s most iconic textile brands, known for its vibrant prints, rich symbolism, and cultural relevance. Proudly Made in Ghana, GTP continues to celebrate African identity, creativity, and heritage through every yard of fabric.
Aphro
A premium, triple-distilled organic palm spirit made in Ghana, inspired by the traditional West African drink Akpeteshie. Infused with local ingredients like pineapple, ginger, and honey, Aphro blends cultural heritage with modern flair. It’s proudly taking West Africa’s bold spirit global.
Heel The World
Ghanaian luxury brand specializing in handcrafted leather shoes and accessories. Founded in 2011 by Frederick Mawuli Deegbe, HTW aims to showcase the quality of Ghanaian craftsmanship and redefine perceptions of African-made luxury products. The brand’s offerings include bespoke dress shoes and leather goods, all produced by skilled local artisans ​
Gold Coast Tokota
Ghanaian footwear brand renowned for its handcrafted Ahenema slippers, which blend traditional elegance with sustainable innovation. Based in Haatso, Accra, the company creatively incorporates waste fabric and recycled car tyres into its products, contributing to environmental conservation by reducing leather usage and minimizing waste.
Vivo Woman
Vivo is a Kenyan fashion brand founded in 2011 by Wandia Gichuru and Anne Marie Burugu. It specializes in stylish, size-inclusive clothing designed to empower women of all shapes and sizes. With over 20 retail stores across Kenya and an expanding presence in the U.S., Vivo Woman continues to celebrate African creativity and craftsmanship.​
Enda Sporstwear
Enda Sportswear is Kenya’s pioneering running shoe brand, proudly designed and manufactured locally to celebrate the nation’s rich athletic heritage. Founded with the mission to empower Kenyan communities and redefine African-made sportswear, Enda crafts high-performance running shoes that resonate with both local and global runners
Cheery Concepts
Ghanaian fashion brand based in Accra, specializing in handcrafted accessories and apparel that celebrate African artistry. Their offerings include stylish bags, earrings, ladies’ shoes, dresses, and bridal accessories, all designed with a modern yet culturally rooted aesthetic.
Aramweer Organics
South Sudanese skincare brand specializing in premium, unrefined Nilotic shea butter products. Founded in 2019 by Estella Malek, the company is based in Juba and is dedicated to sustainability and cultural heritage.
The brand collaborates with local women, referred to as “Shea Goddesses,” who handcraft the shea butter, preserving traditional methods passed down through generations. This initiative promotes cultural preservation and provides economic empowerment to these artisans
SNEZAR® Timepiece
South African brand that designs environmentally friendly and bespoke bamboo wooden timepieces. Inspired by the African continent and its people, SNEZAR® aims to create timepieces that are not only seamless and minimalistic in design but also personalized by the user through an online interface that allows customers to add their own personal elements to a bare design.
Flove
Flove is a Rwandan-based social enterprise dedicated to manufacturing eco-friendly, reusable handbags. Their mission focuses on uplifting the livelihoods of teenage mothers by enhancing their technical skills for wage employment in the production industry.
